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creativity

  • GPTZero founder: Even with watermarks, AI slop isn’t going anywhere

    Opinion

    We must learn how AI fits in the writing process effectively, rather than as a short cut to produce spam, writes GPTZero co-founder Alex Cui.

    Woman leaning on a desk with a typewriter, looking up thoughtfully, a pencil in hand.
  • The business case for creativity

    David O'Hearns

    In today’s corporate landscape, creativity is no longer confined to the marketing department, says David O’Hearns Keir Starmer has said we are in the midst of a “creativity crisis”, with arts subjects having been diminished and devalued for well over a decade. His recent speech said that the creative industry is essential for our economic [...]

    Haleon's household names such as Sensodyne and Paradontax toothpastes helped drive group revenue to £2.78bn.

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