Compare The Market: Higher premiums help profit pass £200m insurance Compare The Market increased its revenue by almost £100m thanks to higher insurance premiums leading to more customers switching providers. The Peterborough-headquartered company has reported a revenue of £563.7m for the year to 30 June, 2024. The figure comes after the comparison site posted sales of £467.5m in its prior financial year. New accounts for [...]
What makes a great corporate mascot? As Duolingo retires then resurrects its owl, it’s clear that mascots are serious business, says Charlie Skinner First Duolingo retired its owl, then it brought it back from the dead. Publicity stunt? Well yes. And arguably quite an effective one. What’s for certain, though, is that brand mascots mean serious business. Used for millennia by [...]