Advertisers have a new audience to sell to: AI models August 12, 2025 For generations, advertisers have obsessed over how best to win the hearts and minds of consumers. But with people increasingly turning to their large language model of choice for product recommendations, the industry has a new audience to get its head around: artificial intelligence, writes Ali Lyon. David Ogilvy had four golden rules to help [...]
OpenAI: ChatGPT maker’s UK earnings skyrocket July 23, 2025 OpenAI has raked in millions of pounds since the launch of artificial intelligence (AI) service ChatGPT in the UK, it has been revealed. The UK division of the US tech giant ended last year with current assets of £56.2m which included £42.4m in the bank and a further £13.7m owed by debtors, according to new [...]
ChatGPT wipes out entry level jobs June 30, 2025 Vacancies for graduate roles, apprenticeships, internships, and junior positions have decreased by more than 30 per cent since ChatGPT emerged at the end of 2022. The research by Adzuna follows a warning last month from the Chief Executive of artificial intelligence heavyweight Anthropic, Dario Amodei, who said that AI could eliminate up to 50 per cent of [...]
Have we crossed the AI event horizon? June 26, 2025 Despite Sam Altman’s claims that we’ve crossed the AI “event horizon,” the reality is that today’s models remain far behind human intelligence in scale, flexibility, efficiency and learning, says Lewis Liu Sam Altman is currently peddling the “gentle singularity“, claiming we are already “past the event horizon” for AI – at the point where the [...]
DeepSeek accused of using OpenAI’s models to train its viral bot January 29, 2025 OpenAI has accused Chinese competitor DeepSeek of using its models to train the competing system, violating its property rights. The ChatGPT maker claimed that its new Chinese competitor employed a technique called ‘distillation’ – when a smaller model learns from its larger counterpart – to develop its new chatbot. Donald Trump’s artificial intelligence adviser, David [...]
Could a chatbot groom your child? November 26, 2024 Generation Alpha are already growing up in a very different digital landscape to their predecessors and their lives will be fundamentally shaped by AI, says Eliza Filby In all the surveys, books and discussions about modern parenting, there’s one thing on which we are all in agreement. Parenting today is harder than it was for [...]