Cake Box: ‘We do very well when there’s trouble on the high street’ Retail Cake Box has managed to find success on the high street at a tough time for in-store retail, consistently outperforming peers in day-to-day goods. Its recipe for success is simple, according to its chief executive Sukh Chamdal: small celebrations – birthday cakes which start at £20 – are one of the last non-essential things stretched [...]