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Business in 2025

  • The three sport business trends you need to watch in 2025

    Sport Business

    Every other prediction piece you’ll read, across any industry, will attempt to explain what the impact of AI will be on that sector over the coming year. Most answers will be variations on Hemingway’s theme. AI will end up taking over. Gradually and then suddenly. So, to avoid giving the likes of Chat GPT too [...]

    Hamilton's move to Ferrari - and the growth of F1 more generally - will be among the sport business stories of 2025

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