Padel chief: A sport which succeeds in London gets noticed around the world Sport Business Ahead of the London Premier Padel P1 in August Luigi Carraro makes the case for the capital and why sport loves the city. What I have always loved about London is that it knows a sport worth watching when it sees one. The London 2012 Olympic and Paralympic Games was no better example of that [...]
Quarter of Brits planning trip to watch US sport matches stateside Sport Business Nearly a quarter of British sports fans have said they plan to head to the United States to watch live sport as the home of NFL and NBA continues to drive fandom around the world. Nearly 40 per cent of UK sports fans have attended a live match in one of the NFL, NBA, MLB, [...]
Why Britain is a nation of bad sports investors Sport Business Britain loves sport, but our approach to funding it is fundamentally flawed. We spend heavily on pitches, clubs and community programmes, yet much of that money vanishes into a black hole of short-term fixes. Simply put, we are bad sports investors because we treat funding as charity rather than a catalyst for growth. It’s not [...]