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Brand

  • Court fast-tracks Victoria’s Secret PINK brand clash with London shirtmaker

    Legal

    Lingerie giant Victoria’s Secret has secured a fast-tracked trial in the High Court in London in October to determine whether a London-based shirtmaker breached a legal contract with the lingerie seller over its ‘PINK’ trademark. The case stems from a High Court settlement between the two retail firms in 2015, in which the court ruled [...]

    Victorias Secret Pink store entrance with mannequins, merchandise, and a Free Beach Blanket sign.
  • Little Moons founder Vivien Wong: Building a London factory was one of our best decisions

    Opinion

    Each week, we dig into the memory bank of the City's great and good. Today, Little Moons founder Vivien Wong takes us through her career.

    Vivien Wong showcasing Little Moons mochi ice cream in a business setting, highlighting her entrepreneurial success
  • The Debate: Should brands like Heineken be able to alter Tube signs?

    Opinion

    Heineken's temporary takeover of the Bakerloo line has got Londoners riled up. We get two experts to debate the pros and cons.

    London Underground roundel symbol at a station entrance, iconic blue and red design representing public transit in the UK ...
  • Youtube bets on AI ads as viewing habits evolve

    October 5, 2025

    Youtube has become a near-ubiquitous presence in UK homes, with 47.9m adults now using the platform across devices. Ipsos data shows the average viewer spends 78 minutes a day watching its content, with the platform leading in so-called ‘connected TV’ viewing ahead of traditional broadcasters and other streaming services. For brands, this scale is attractive: [...]

  • Women’s football: Why brand is key to building on Lionesses’ success

    June 27, 2025

    With the Women’s Euros approaching the spotlight is bright on the Lionesses, and domestic clubs will be looking to capitalise on the momentum of the tournament by converting national fans into home team supporters. This is where brand comes in. Crucial for building greater connections, a sense of belonging and loyalty, and for attracting the [...]

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  • As it happened: FTSE 100 gains; oil rises despite Trump’s Russian diesel deal

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