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Brand Value

  • IPL value drops for second year in row, sinking 10 per cent

    Sport Business

    The IPL’s estimated value has been downgraded for the second consecutive year, with the franchise cricket competition shrinking by over 10 per cent. The biggest cricket league in the world has been rocked by changes to betting laws in India, while a less competitive media rights landscape has contributed to D&P Advisory declaring shrinkage in [...]

    The IPL’s estimated value has been downgraded for the second consecutive year, with the franchise cricket competition shrinking by over 10 per cent.
  • Rugby is crying out for celebrity investment

    Sport Business

    If you take a gander across the sporting landscape there’s a plethora of celebrity faces propping up a new kind of club. Take Ryan Reynolds and Rob McElhenney at Wrexham, or Tom Brady at Birmingham City; both clubs have been propelled to stardom off the field as a result of celebrity investment – with the [...]

    If you take a gander across the sporting landscape there’s a plethora of celebrity faces propping up a new kind of club.

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