Chanel dips oar into sport as Boat Race sponsor October 22, 2024 Fashion giant Chanel has ventured into sport sponsorship for the first time after agreeing to become the headline partner of The Boat Race. The annual Thames regatta between Oxford and Cambridge Universities will be known as The Chanel J12 Boat Race after the luxury brand, privately owned by Alain and Gerard Wertheimer, signed a long-term [...]