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Ben Toland

  • Fayder: The fan and athlete platform tackling sport’s funding problem

    Sport Business

    Vwaire Obukohwo dreams of rowing for Team GB at the LA 2028 Olympics, although her more immediate concern is how she will afford her weekly food shop. Like many elite athletes, the 23-year-old from south-west London receives some central funding to pursue the ambition of representing her country on the biggest stage.  But funding has [...]

    Obukohwo was the first athlete to join Fayder, a new platform connecting aspiring sportspeople with fans willing to pay to be part of their journey

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