Enhanced Games sells drugs and true cost won’t be known for many years Sport Business The first Enhanced Games takes place in Las Vegas on Sunday. For the unfamiliar, the Enhanced Games, as its website proclaims, “celebrates human potential through safe, transparent enhancement, offering fair play, record pay and unmatched athlete care”. Or, as CNN called it, “a doping free-for-all”. It’s actually somewhere in the middle, as Enhanced athletes are [...]
Enhanced Games isn’t sport but a product placement exercise Sport Business The Killers are an odd choice of band to wrap this weekend’s Enhanced Games. I’ve no idea about lead singer Brandon Flowers’ attitude to the permissibility of performance enhancing drugs in sport, but the name of his beat combo jars with an enterprise testing scientific and medical boundaries. It won’t be spinach that the 50 [...]
Enhanced Games NYSE firm opens down on Friday close Sport Business Enhanced Group Inc, the firm behind the pro-doping Enhanced Games, opened more than 10 per cent down on its previous close on its first full week on the New York Stock Exchange. The inaugural Enhanced Games, due to take place this month, encourages competitors to take performance enhancing drugs – in stark contrast with mainstream [...]
Alex Yee fears Enhanced Games will be ‘dangerous’ for former GB teammates January 29, 2026 Olympic triathlon champion Alex Yee fears the Enhanced Games will be dangerous to athletes who accept big-money offers to take part in the pro-doping multi-sport competition. Two of Yee’s former Team GB colleagues, springer Reece Prescod and swimmer Ben Proud, are among those set to compete in the first edition of the Enhanced Games later [...]
Magic of the FA Cup has resisted tinkering and is only getting stronger January 15, 2026 Macclesfield’s historic defeat of Crystal Palace warmed even this Eagles fan’s heart and shows the FA Cup retains its powerful magic, writes Ed Warner. The first WhatsApp arrived seconds after the final whistle. “Will this get a mention in the next edition of your column?!!!” Of course it does. After Macclesfield went ahead against Crystal [...]
Ben Proud’s Enhanced Games switch puts pressure IOC to use its $5bn September 18, 2025 Rather than wondering why Ben Proud would sign up for the Enhanced Games, it is better to ask why he wouldn’t. The British swimmer’s commitment to the competition with an “anything goes” attitude to performance-enhancing drugs is a wake-up call for the Olympic movement. Money, as ever, lies at the heart of the matter. Proud [...]
Enhanced Games: Brit Ben Proud joins so-called Doping Olympics September 10, 2025 British Olympian Ben Proud could have his UK Sport funding cut after choosing to join the Enhanced Games. The rebel competition, known by many as the Doping Olympics, will allow the Paris 2024 silver medal winner to take any measure of performance enhancing substances in pursuit of victory. The controversial competition has filed a $800m [...]