Fashion in sport: How Amiri, Blokecore and collabs show shift in fan strategy Sport Business Once dominated by major sportswear brands like adidas, Nike, and Under Armour, the conventional sports marketing landscape has undergone a significant transformation, dramatically reshaped by the modern intersection of fashion and sport. These collisions are taking a number of guises. From high-end fashion houses launching official club formalwear (check out the recent Amiri x FC [...]
Kering suffers as luxury brands deliver mixed results Business Luxury fashion conglomerate Kering announced a dramatic fall in net profit of 50 per cent in the first six months of 2024.