England Rugby in first ever back-of-shirt deal with £5m a year Lloyds signing Sport Business Banking giant Lloyds has become England Rugby’s first ever back-of-shirt partner after the world’s richest union added the City staple to its sponsorship portfolio. It comes six months after City AM revealed Lloyds had held talks with England chiefs over back-of-shirt and back-of-shorts sponsorship. The deal will see the financial giant’s logo appear above the [...]