Five premium electric saloons, judged on more than price Motoring BMW, Mercedes-Benz, Audi and Porsche all want to sell you a luxury saloon that happens to be electric, but each one goes about it differently. Here’s what actually sets them apart, before we even get to the finance offers. A few years ago, choosing an electric executive car meant accepting you were buying something a [...]
Audi’s brought back the A2, and it’s gone electric Life&Style More than 20 years after the original disappeared from showrooms, Audi is bringing back the A2 as a compact electric hatchback. The new A2 e-tron is expected to offer more than 400 miles of range and cost less than £35,000. Audi is bringing back the A2, more than two decades after its famously clever little [...]
Is the Audi Q9 the poshest Audi yet? Life&Style Audi’s new range-topping Q9 is the biggest, plushest thing the four rings have built yet, a seven-seat, tech-crammed luxury SUV squaring up to the Range Rover. Here’s what we know before it lands on UK roads. Audi has never been shy about going big, but the new Q9 takes things to another level. Audi says [...]
Goodwood Festival of Speed 2026 Preview July 3, 2026 | Sponsored The Goodwood Festival of Speed will return to Goodwood House this month. Here’s everything you need to know. West Sussex in summer is usually a study in tranquillity, defined by the gentle rustle of leaves in the South Downs and the quiet allure of hidden public gardens. It is a landscape designed for long, languid [...]
Former Goldman Sachs chief backs F1 to hold, and increase, value January 22, 2026 Formula 1 has not yet reached value maturity and can be considered one of the most reliable investments in sport, according to the former head of sports at Goldman Sachs. The premium motorsports series has gone through a major ownership shake-up, with stake sales across the grid seeing team valuations skyrocket. And Elis Jones, former [...]
How Formula 1 is reengineering car branding December 14, 2025 It’s an old adage, but one particularly true for automotive brands, that where you show up as a brand really matters. Staples for car marketing are high-quality environments such as cinema, peak TV, eye-catching billboards and the like. Especially for cars – a category in which long-range priming is key – these quality touchpoints shape [...]
Revolut enters F1 with title sponsorship of new Audi team July 30, 2025 Revolut has announced its entry into Formula 1 as title partner of the new Audi F1 team, which will compete from next year. The partnership has been described as long-term and will see the fintech giant – currently the subject of a clash between Chancellor Rachel Reeves and Bank of England boss Andrew Bailey – [...]
Audi RS Q8 Performance review: Iron fist, meet velvet glove July 21, 2025 Performance SUVs are going from strength to strength, despite tightening emissions regulations and a divisive image. From the Lamborghini Urus and Aston Martin DBX707, to the Range Rover Sport SV and Porsche Cayenne Turbo E-Hybrid, Premier League players have never been so spoiled for choice. OK, it’s easy to dismiss hot SUVs as ostentatious ways [...]
Boost for UK industry as another F1 team heads to ‘motorsport valley’ February 4, 2025 Sauber will become the next Formula 1 team to open a base in the UK’s “motorsport valley” as Audi prepares to enter the sport in 2026. The Swiss-based team has struggled to recruit top engineering talent from other teams due to its base on the continent. They’ll join the likes of Mercedes, Red Bull and [...]
Audi R8 V10 GT RWD review: A last blast in a landmark supercar January 18, 2025 The R8 was Audi’s first supercar – and might be its last. R8 production has already stopped and it won’t be replaced. After 18 years, two generations and countless special editions, this run-out V10 GT RWD (one of 333 cars worldwide, and only 15 allocated to the UK) is the end of the road. I [...]