Williams F1 ‘competing with top 50 teams in sport’, says Kenyon Sport Business Atlassian Williams F1 Team advisor Peter Kenyon on selling commercial deals in football and Formula 1, and why the historic outfit’s revival will be tech-driven. Peter Kenyon is a man who knows a thing or two about commercialising sports teams. One of the architects of Manchester United’s development into a sponsorship powerhouse, he then helped turn [...]
F1: Williams Racing go luxury with Carl Friedrik collection Sport Business Formula 1 team Williams Racing have unveiled their highly anticipated collection with British premium travel goods firm Carl Friedrik. The collection has been launched online ahead of this weekend’s Formula 1 grand prix in Saudi Arabia. The three-piece collection – a hard shell cabin suitcase, backpack and luggage tag – is indicative of the shift [...]