Britain’s array of top-class live sport isn’t celebrated nearly enough Sport Business We must cherish the live sport offering in Britain and celebrate what it gives us, writes Pitch Experiences chief Neil Bailey. Many of the days at next year’s Ashes are already sold out, tickets to Ally Pally’s World Darts Championships are like gold dust and yet, here we all are, desperate for a day out. [...]
Ashes tickets expensive, admits ECB chief Gould Sport Business The CEO of the England and Wales Cricket Board has admitted that tickets to the next Ashes series in 2027 are expensive. Fans will be forced to fork out hundreds of pounds to watch Australia’s Test tour to England next summer, with Edgbaston hiking prices by over 40 per cent when they host the Baggy [...]
Does predictability of Ashes dilute cricket’s crown jewel for fans and sponsors? Sport Business And there it is. Another Ashes over, another series defeat for England down in Australia. Brendon McCullum’s side may have ended their winless run at the MCG in one of the two-day Tests but the overall picture remains the same. It’s almost predictable; England head Down Under full of optimism and come back with their [...]
Reading owner Rob Couhig considers selling training ground to raise funds December 31, 2025 Reading owner Rob Couhig is considering radical measures including downgrading the club’s Academy or selling the training ground to increase the funding he can make available to the first team. The American, who paid around £25m to buy the League One club from Dai Yongge at the end of last season, has been an outspoken critic of [...]
Why private capital could make this the last Ashes series as we know them December 18, 2025 This is likely to be the last Ashes as we know it; but not because England might finally win a series down in Australia, or because the format is suddenly about to change. By the time the iconic bilateral series returns for its 75th iteration in 2027, it will be against the backdrop of a [...]
Why tribes are everything in sport, but growing them is no easy task November 20, 2025 Tribalism is key to fandom in sport but the challenge is commercialising and gorwing them, writes Ed Warner. To the Kia Oval for an exercise in tribe creation. Conscious that in most enterprises the whole is stronger than the sum of its parts, I have been working with the help of chairs across Britain’s sporting [...]
Ashes: Punters back England in opener against Australia in Perth November 19, 2025 England fans should be optimistic about an opening Test victory in this year’s Ashes against Australia as punters back the tourists. Almost three quarters of all result stakes placed on the Perth Test, which begins on Friday, back England to take a series lead in Western Australia, according to William Hill data shared with City [...]
England Ashes fans set to top up Australia’s coffers months after bumper British and Irish Lions tour November 18, 2025 England’s Ashes trip Down Under is set to help hosts Australia rake in £250m as British tourists prepare to top up Green and Gold coffers twice in one year. Five Tests in Perth, Brisbane, Adelaide, Melbourne and Sydney starting on Friday are expected to draw 40,000 fans to Australia and contribute millions to both Cricket [...]
Cricket’s biggest problem isn’t the format, it’s the marketers November 15, 2025 The fireworks have faded, the John Lewis ad has landed, and the smell of gunpowder is giving way to the scent of linseed oil. It can only mean one thing: cricket’s oldest rivalry is back. On 21 November England face Australia once again in the Ashes. As Jofra Archer (hopefully) starts his run-up or Zak [...]
Everton’s Hill Dickinson Stadium to host first non-football match October 30, 2025 Everton’s Hill Dickinson Stadium is gearing up to host its first non-football sporting event as the rugby league Ashes arrives on Merseyside. The 52,000 capacity Bramley-Moore Dock venue is the newest in the Premier League, hosting its first trial match in February, and will this weekend add a new sport to its roster. England head [...]