Cricket’s biggest problem isn’t the format, it’s the marketers Sport Business The fireworks have faded, the John Lewis ad has landed, and the smell of gunpowder is giving way to the scent of linseed oil. It can only mean one thing: cricket’s oldest rivalry is back. On 21 November England face Australia once again in the Ashes. As Jofra Archer (hopefully) starts his run-up or Zak [...]
Everton’s Hill Dickinson Stadium to host first non-football match Sport Business Everton’s Hill Dickinson Stadium is gearing up to host its first non-football sporting event as the rugby league Ashes arrives on Merseyside. The 52,000 capacity Bramley-Moore Dock venue is the newest in the Premier League, hosting its first trial match in February, and will this weekend add a new sport to its roster. England head [...]
Exclusive: Wembley interested in hosting NRL rugby league match in 2027 Sport Business The FA has expressed interest in staging an NRL game at Wembley in 2027 after attracting a crowd of over 60,000 for last Saturday’s Test match between England and Australia, the highest ever crowd in the UK for a rugby league Ashes clash. The NRL is planning to launch its 2027 season with a so-called [...]
Rugby League Ashes: RL Commercial boss calls on London to fill Wembley October 13, 2025 English rugby league chiefs have called upon fans to make the most of the opportunity to watch international class rugby at Wembley Stadium as organisers target a 60,000 crowd. Following Saturday’s Grand Final, in which Hull KR beat Wigan to become the first new name on the Super League trophy in 21 years, English rugby [...]
Michael Vaughan: This is how England can win back the Ashes October 2, 2025 Michael Vaughan has revealed how England can win back the Ashes this winter as he declared their Australian opposition “not a great team”. The former England captain, who led his side to victory in the iconic 2005 Ashes test series, outlined his blueprint of how to win Down Under. Ben Stokes’s side will take on [...]
Exclusive: TNT Sports to send broadcast team to Ashes this winter August 19, 2025 TNT Sports are planning to send their own commentary and presentation team to the Ashes later this year after signing an exclusive one-year rights deal with Cricket Australia earlier this month. The broadcaster’s coverage of recent England tours, such as the women’s Ashes campaign and the men’s Test series in India last winter, was largely based on taking the [...]
Rugby League Ashes a North Star for the game in England July 21, 2025 Sports are forever trying to innovate, develop and find the next mast on which to pin their colours to. But not international rugby league. While the English domestic Super League have brought in IMG to promote and relegate teams based on a list of external criteria that some clubs already want tweaked, the international game [...]
Exclusive: Wembley sales key to rugby league Ashes record crowd hopes July 14, 2025 Organisers of rugby league’s Ashes series are targeting a record-breaking opening Test at Wembley Stadium, 103 days out from kick-off. Rugby League Commercial, which is behind the first Test series against Australia in 20 years, is aiming to break records for Ashes attendances. Previous series were played between Australia and Great Britain, rather than England, [...]
Ashes ticket hopefuls hit by glitches as Cricket Australia boast record sales June 3, 2025 Ticketing platform Ticketek has been forced to soft-pedal reports of major issues as fans try to access tickets to this winter’s Ashes series between England and Australia. Cricket Australia said on Tuesday that they were enjoying record ticket sales for the next edition of the long-standing cricket rivalry, where England and Australia fight for the [...]
Wembley Stadium set to host Ashes Test versus Australia this summer March 3, 2025 Wembley Stadium is being lined up to host the first UK rugby league Ashes Test in over two decades. The 90,000 capacity home of the Challenge Cup final is set to open the three-Test series against Australia, which has not been held since Kangaroos beat Great Britain 3-0 in 2003. Wembley Stadium will be followed [...]