Enhanced Games sells drugs and true cost won’t be known for many years Sport Business The first Enhanced Games takes place in Las Vegas on Sunday. For the unfamiliar, the Enhanced Games, as its website proclaims, “celebrates human potential through safe, transparent enhancement, offering fair play, record pay and unmatched athlete care”. Or, as CNN called it, “a doping free-for-all”. It’s actually somewhere in the middle, as Enhanced athletes are [...]
Enhanced Games isn’t sport but a product placement exercise Sport Business The Killers are an odd choice of band to wrap this weekend’s Enhanced Games. I’ve no idea about lead singer Brandon Flowers’ attitude to the permissibility of performance enhancing drugs in sport, but the name of his beat combo jars with an enterprise testing scientific and medical boundaries. It won’t be spinach that the 50 [...]
Enhanced Games: Trump invests in ‘doped Olympics’ Sport Business The Enhanced Games, a drug inclusive alternative to the Olympics, has bagged Trump family funding as 1789 Capital leads a new funding round. The venture fund is led by investment bank Farvahar Partners CEO Omeed Malik, vice president JD Vance ally Christopher Buskirk – they co-founded The Rockbridge Network together – and the 47th President’s [...]
Enhanced Games: Doped Olympics make hires from Nike and Red Bull November 14, 2024 The Enhanced Games, a doping version of the Olympic Games planned for next year, has poached talent from Nike, Snapchat and Red Bull as the group steps up its efforts to launch in 2025. The brainchild of London-based billionaire Aron D’Souza, the Enhanced Games will see athletes able to take substances that are currently banned [...]