Doritos joins the ranks of the name-dropping brands September 9, 2019 The anti-marketing revolution continues. The latest move is from Doritos, which has dropped the name from its advertising. With “no logos, no jingles, no gimmicks”, we’re told that this is a product “so iconic, we don’t need to name it”. In its place, a new ad campaign called Another Level gives us lots of different [...]
Apple rewrote Siri to ‘deflect’ feminism and #MeToo questions September 6, 2019 Apple tweaked the software behind Siri to change how its voice assistant responds to “sensitive topics” including feminism and the #MeToo movement. The project saw Siri’s responses rewritten so it would say it was in favour of “equality”, without ever saying the word feminism, according to leaked documents seen by The Guardian. Read more: Apple [...]
Stirling Industries tables £190m bid for Apple Watch supplier Ipsen September 3, 2019 Industrial acquisition firm Stirling Industries is said to be close to snapping up Apple Watch supplier Ipsen International for £190m. Aim-listed Stirling, which was set up last year, is on the brink of closing the takeover of Ipsen, which provides heat treatment services for hardening steel in products across a range of industries. Read more: [...]
Google uncovers ‘indiscriminate’ iPhone hack attack lasting years August 30, 2019 Google security researchers say they have found evidence of a “group making a sustained effort” to hack iPhones over at least two years. The researchers found a number of websites being used to launch “indiscriminate” attacks on iPhones when visited. The team estimated the sites were visited “thousands of visitors per week”. Read more: Apple [...]
Apple apologises for listening to Siri conversations August 28, 2019 Apple has apologised after it emerged the tech giant allowed contractors to listen to conversations customers had with its voice assistant Siri. Workers are hired to grade Siri’s responses on a variety of factors in order to help the technology “learn”, however, last month it was revealed that contractors regularly picked up recordings of private [...]
Apple reportedly hikes streaming budget as it eyes November launch date August 20, 2019 Apple is said to be planning a November launch date for its eagerly-awaited streaming service, as it ramps up its spending on new films and TV shows. Apple TV Plus is considering a monthly subscription fee of $9.99 (£8.25) following a free trial period, Bloomberg reported, citing people familiar with the matter. Read more: Apple’s [...]
Apple’s Tim Cook cautions Donald Trump over China tariffs August 19, 2019 US president Donald Trump said that he has spoken with Apple chief executive Tim Cook about the impact of US tariffs on Chinese imports and that Cook “made a good case” that tariffs could hurt Apple. According to Trump, the pair spoke about competition between Apple and South Korean rival Samsung, with Cook arguing that [...]
Preview: Apple Q3 Earnings July 30, 2019 | City Talk We’re deep into earnings season and there’s one company that everyone will be watching this week. Apple will announce its Q3 earnings after the market closes today, and there could be a mixed bag. Revenue fell at the tech giant in the first two quarters of this fiscal year, and the firm was hit with [...]
Trump rejects Apple’s request for Mac Pro tariff waiver July 26, 2019 The US will not grant tariff relief to Apple on parts for its Mac Pro computers imported from China, President Donald Trump has said. Read more: Apple splashes out $1bn on Intel’s chip business “Apple will not be given Tariff waivers, or relief, for Mac Pro parts that are made in China. Make them in [...]
Apple in ‘advanced talks’ to buy Intel’s smartphone chip business July 23, 2019 Apple is said to be in advanced talks to buy Intel’s smartphone-modem chip business in a deal worth at least $1bn (£804m). Read more: Apple boss Tim Cook brands reports he fell out with Jony Ive ‘absurd’ The tech giant is discussing the purchase with the chipmaker and a deal could be reached in the [...]