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      Fifa want to sell the family silver but should World Rugby do the same?

      New Zealand All Blacks rugby players performing the Haka pre-game with arms raised and intense expressions

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Amazon Leo

  • DP World Tour hits $300m sponsorship record after agreeing HCLTech deal

    Sport Business

    DP World Tour sponsorship revenue is set to top $300m for the first time this year after the European professional golf circuit added HCLTech as a top-tier partner. The India-headquartered tech multinational has been named the tour’s official digital experience partner, with an initial focus on building a new website and app to improve fan [...]

    Business professionals in a meeting discussing strategic plans in a modern office, emphasizing teamwork and collaboration
  • DP World Tour events become first in sport to use Amazon Leo satellites

    Sport Business

    Golf’s DP World Tour is to become the first live sport organiser to use Amazon Leo, the tech giant’s pioneering low-Earth orbit satellite broadband network.  The European-based circuit will rely on Amazon Leo rather than miles of temporary fibre at tournaments to ensure more reliable high-speed internet connectivity essential for live scoring, broadcasting and commercial [...]

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