Joshua vs Paul: A defining moment in evolution of sport entertainment Sport Business Tom Wild discusses how Joshua vs Paul shows sport can no longer be separated from the cultural forces that surround it. In a world where attention is fractured and loyalty is fluid, one of the most powerful tools available to help marketers cut through isn’t new at all – it’s culture. More specifically, it’s the [...]
AJ vs Paul: Netflix hosting amid WBD takeover a signal for sport Sport Business Netflix hosting Anthony Joshua’s showdown against Jake Paul this Friday, at the same time it moves closer to a possible takeover of Warner Bros Discovery, signals something bigger than a one-night spectacle. It shows live sport is changing fast. Netflix has experimented before. Last November it reported that 60m households watched Paul’s fight with Mike [...]
Anthony Joshua 28-4 career boxing record IN FULL records With Anthony Joshua losing to Daniel Dubois in front of a British record 96,000 crowd at Wembley Stadium at the weekend, what does his professional record look like? Joshua has 28 wins in his career, 25 by knockout and three by decision. He has lost two fights by knockout and two by decision. Joshua full [...]