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ai generated content

  • Zara turns to AI-edited models amid shop closures

    Retail

    Zara is using artificial intelligence to edit images of human models for its e-commerce platforms, City AM understands, as the fast-fashion giant looks to cut costs amid a tough retail backdrop. Models who have previously shot campaigns for Zara have since been contacted by the Spanish retail giant and asked for permission for their images [...]

    Getty Images logo on a digital screen, highlighting media and photography services in a business news context
  • Runware raises $50M to accelerate AI media generation

    London-based startup Runware has raised $50m in a Series A round led by Dawn Capital, as companies rush to leverage potential productivity gains from AI-powered image, video, and audio tools. Other investors included Speedinvest, Comcast Ventures, and existing backers like Insight Partners, a16z Speedrun, Zero Prime Ventures, and Begin Capital. Founded in 2023 by Flaviu [...]

    City of London skyline with modern skyscrapers under a clear blue sky, showcasing iconic financial district architecture
  • Oxford University Press finds half of UK students fooled by AI

    Tech

    Oxford University Press has warned that schools must do more to help students navigate the world of AI after a survey showed alarming gaps in students’ ability to judge AI content. A new OUP survey of 2,000 UK pupils found that only 47 per cent of students feel confident in identifying trustworthy AI-generated information. A [...]

    A female teacher talking to a group of students in a science room

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