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ai generated content

  • Gucci sparks backlash with AI-generated ads ahead of fashion week

    Media

    Gucci has come under fire after using AI to create images promoting its upcoming show at Milan fashion week, raising concerns that the luxury house is cutting corners ahead of a runway debut. The Italian brand posted a series of glossy visuals on social media this week, some labelled ‘created with AI’, to tease creative [...]

    Gucci fashion collection showcase featuring models on the runway wearing the latest luxury clothing designs
  • Zara turns to AI-edited models amid shop closures

    Retail

    Zara is using artificial intelligence to edit images of human models for its e-commerce platforms, City AM understands, as the fast-fashion giant looks to cut costs amid a tough retail backdrop. Models who have previously shot campaigns for Zara have since been contacted by the Spanish retail giant and asked for permission for their images [...]

    Getty Images logo on a digital screen, highlighting media and photography services in a business news context
  • Runware raises $50M to accelerate AI media generation

    London-based startup Runware has raised $50m in a Series A round led by Dawn Capital, as companies rush to leverage potential productivity gains from AI-powered image, video, and audio tools. Other investors included Speedinvest, Comcast Ventures, and existing backers like Insight Partners, a16z Speedrun, Zero Prime Ventures, and Begin Capital. Founded in 2023 by Flaviu [...]

    City of London skyline with modern skyscrapers under a clear blue sky, showcasing iconic financial district architecture
  • Oxford University Press finds half of UK students fooled by AI

    October 15, 2025

    Oxford University Press has warned that schools must do more to help students navigate the world of AI after a survey showed alarming gaps in students’ ability to judge AI content. A new OUP survey of 2,000 UK pupils found that only 47 per cent of students feel confident in identifying trustworthy AI-generated information. A [...]

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