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Advertising Standards Authority

  • Brewdog ad banned for promoting beer as ‘solution for loneliness’

    August 6, 2025

    A Brewdog advert has been banned by the advertising watchdog for suggesting that one of its beers could be a remedy for boredom, loneliness and frustration. The Advertising Standards Authority (ASA) ruled that a poster to promote the Scottish brewer’s Wingman IPA beer implied it could be a solution to overcoming several daily problems – [...]

  • Octopus heat pump ad claim row boils over

    July 30, 2025

    A war of words has erupted between energy providers after an Octopus Energy advert was banned for claiming that households could have a heat pump installed for as little as £500. The Advertising Standards Authority (ASA) upheld a complaint against the Greg Jackson-run energy giant, ruling that not enough customers were eligible for the £500 [...]

  • Brentford FC sponsor rapped by watchdog for pushing gambling to kids

    July 23, 2025

    Premier League club Brentford FC’s main sponsor, Hollywoodbets, has been rapped by the advertising watchdog for targeting children. The Advertising Standards Authority today upheld a complaint from a minor prompted by an ad for the bookmaker on the esports website Virtual Football League.  The complainant was presented with the ad, which urged users to sign [...]

  • ‘Irresponsible’ M&S ad gets banned for promoting ‘unhealthily thin’ models

    July 23, 2025

    The UK’s advertising watchdog has upheld a complaint that Marks and Spencers used an “unhealthily thin” model to advertise clothes on its app. In its ruling on the M&S ad, the Advertising Standard Authority (ASA) said the model “appeared unhealthily thin” and concluded that the ad was “irresponsible.” “The pose of the model and the [...]

  • Zoe advert featuring Steven Bartlett banned for being ‘misleading’

    May 21, 2025

    An advert featuring Dragons’ Den star Steven Bartlett for nutrition brand Zoe has been banned after being ruled to be misleading. The Advertising Standards Authority (ASA) has found against the Facebook advert for Zoe’s Daily30+ supplement which the brand claimed contained “just real food” and “no ultra-processed” ingredients. The watchdog said the advert, which included [...]

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