Floating on Airbnb: We meet the founder who is taking the hassle out of hosting November 11, 2019 When James Jenkins-Yates rented out his London home via Airbnb while he went on holiday to Rome, it was a complete disaster. “Everything went wrong,” he tells me. “I had three back-to-back bookings over the week and guests were everywhere — I received calls at 3am, one guest couldn’t get in through the gate, cleaners [...]
Want healthy, happy staff? Treat them like plants November 11, 2019 When imagining a tech company’s office, the first thing that comes to mind is not usually a bright, green, collaborative working environment. If you think about cyber security, the associated images are even worse. Who doesn’t immediately picture a faceless hacker with their hood up, typing on a keyboard in a poorly lit basement room? [...]
The big problem with political advertising on social media November 11, 2019 With the upcoming UK General Election, the primaries for the Democratic presidential nominee in the US, and the race for the White House next year, politics is once again centre stage. Candidates on both sides of the Atlantic will be turning once more to political advertising to win over voters – and one area of [...]
London gym 1Rebel unveils at-home Peloton competitor November 11, 2019 City gym studio 1Rebel has revealed a collaboration with equipment provider Technogym to take its rivalry with US fitness giant Peloton to the next level. 1Rebel is expanding into the at-home gym market, partnering with Technogym to develop an exercise bike and a wealth of both live and pre-recorded spin classes for fitness enthusiasts. Since [...]
Don’t dismiss small publications, they serve a role in PR November 11, 2019 “Do our customers read that publication anyway?” It’s a question that any chief executive or marketer should ask. Marketing that’s not targeted at your audience is waste — or so the theory goes. Brands should of course aim for coverage in relevant media. But what about leads from publications that aren’t strictly on point? Sometimes [...]
The Wizard of Oz Democratic primary portends another victory for Donald Trump November 11, 2019 The starting gun may have yet to sound in the 2020 Democratic presidential contest, but with the Iowa caucus only 90 days away, there is already a surprising amount that is clearly in focus. First, the very crowded Democratic field has already been decisively winnowed. According the 7 November Real Clear Politics average of polls, [...]
Would libra have more success if it wasn’t launched by Facebook? November 11, 2019 At the World Blockchain Forum in September, one of the speakers asked who in the audience thought that libra was likely to succeed in taking cryptocurrencies mainstream. About half the room raised their hands. He then continued: “Who wants it to be Facebook that achieves this?” All hands were hastily lowered. It comes as no [...]
DEBATE: Are there any benefits to the rise of renting? November 11, 2019 Are there any benefits to the rise of renting? Anne-Marie Brown, founder and chief executive of Love to Rent, says YES. While the UK has traditionally been a nation of homeownership, more people are choosing to rent, and the profile of renters is changing too, with more families and retirees looking for a stress-free alternative. [...]
Introducing the new lord mayor of London November 11, 2019 As the 692nd lord mayor of the City of London, it is an enormous privilege to represent the greatest city in the world. I was delighted to start my term with a spectacular cultural event on Saturday at the Lord Mayor’s Show, which brought together different communities from across the capital and beyond. This showcased [...]
Retailers are hoping for a Christmas miracle November 11, 2019 The crucial Christmas trading season was once relished by high street bosses hoping to fatten their profits before the New Year. But so troubled is the sector that the once ‘Golden Quarter’ of retail has lost much of its shine, being viewed today by many executives as a way of raking in just enough cash [...]