Discounter Aldi has become Britain’s fourth largest supermarket for the first time while Lidl’s market share is also in the lift, according to new data out this morning.
The findings come as Brits are now paying a record £571 more on average for their groceries than last year
Grocery price inflation hit 12.4 per cent during the past month, up from last month’s previous record of 11.6 per cent, research firm Kantar reported.
The latest figure means that the average annual grocery bill will increase from £4,610 to £5,181 if consumers do not change the products they buy and how they shop to cut costs.
Categories like milk, butter and dog food are rising particularly quickly, at 31 per cent, 25 per cent and 29 per cent, respectively.
However shoppers are taking steps to manage their budgets by broadening the range of stores they visit, with Aldi’s market share rising by 1.2 percentage points to make it Britain’s fourth largest supermarket for the first time.
Rise of the discounters
The German discounter’s sales rose by 18.7 per cent over the 12 weeks to September 4, reaching 9.3 per cent market share, while fellow discounter Lidl increased its sales by 20.9 per cent and its market share to 7.1 per cent.
Additionally, sales of the very cheapest own-label value products are up by 33 per cent on a year ago, with almost one in four baskets containing one of these lines.
Overall spending on all retailer own-label lines was £393 million higher during the latest four weeks, pushing their share of the market to 51.1 per cent.
Take-home grocery sales increased by 3.8 per cent over the quarter – the third month of growth in a row after more than a year of decline as a consequence of comparisons with the pandemic.
Fraser McKevitt, head of retail and consumer insight at Kantar, said: “It seems there’s no end in sight to grocery inflation as the rate at which food and drink prices are increasing continues to accelerate.
“In what is a fiercely competitive sector, supermarkets are reacting to make sure they’re seen to acknowledge the challenges consumers are facing and offer best value, in particular by expanding their own-label ranges.”
“Back at the start of the 2010s, Tesco, Sainsbury’s, Asda and Morrisons together accounted for over three-quarters of the sector but that traditional big four is no more.”Analyst Fraser McKevitt
“The discounters have seen dramatic sales increases in recent months, bringing more and more customers through their doors. Aldi has done well to expand its shopper base, supported by consistent store openings, and with 14.2 million consumers visiting the grocer in the past three months.
“Meanwhile, for the fourth month in a row Lidl was the fastest-growing grocer and recorded its strongest sales performance since October 2014.”
Even with rising prices, parents had to prepare for the end of the summer holidays as the majority of schools went back in early September.
Sales of sliced bread were up by 12 per cent in comparison with the previous three weeks, while cheese snacks grew by 18 per cent and children’s yogurts by 57 per cent.