As day is followed by night, so too is John Lewis' Christmas advert followed by a series of spoofs.
So far the selection has been pretty dark, including imagining the Man on the Moon as the evil Emperor from the Star Wars trilogy (and blowing up Earth once he can see where it is).
Now Aldi has turned its hand to the matter and come up with an advert that not only tries to best John Lewis on prices, it also shows the man getting what he really wants for Christmas. Lily, take note.
Spoiler: it's not a telescope.
Watch the Aldi spoof and see how it compares to the John Lewis original below.