Wimbledon hikes prize money but refuses to bow to tennis stars’ demands June 11, 2026 Wimbledon chiefs have announced a bumper increase in prize money for this year’s championships – but rejected calls from top tennis players for a percentage of revenue. The prize total pot for Wimbledon, which starts later this month, has been boosted by 20 per cent year-on-year to a record £64.2m. It follows pressure from the [...]
Game, Set, Match: How brands can serve up lasting value at Queen’s June 10, 2026 Queen’s is here and the tennis is back. Thom Newton looks at how brands get value out of the grass tennis tournament. Sports fans are relishing a summer that includes a World Cup, alongside the major fixtures of tennis, cricket and athletics. With sport comes the inevitable opportunities for brand sponsorships. However, visibility at events [...]
Saudi Arabia’s PIF sign Queen’s deal despite wider sporting retreat June 8, 2026 Saudi Arabia’s Public Investment Fund has announced a new partnership with the HSBC Championships despite a wider retreat from sport. The agreement, described by the Lawn Tennis Association as a multi-year deal, will see the sovereign wealth giant, a partner of both the ATP and WTA Tours, link up with the London tournament. It follows [...]
Londonmaxxing: Queen’s start of top tennis year for capital June 2, 2026 The capital is going through a period of Londonmaxxing, where the much-loathed Gen Z social media tribe is, surprisingly, bigging up London amid online hatred for the city. They’re strutting with their coffees, diving into thousands of years of history and realising that London really is at the centre of much of the sporting universe. [...]
Exclusive: Roland Garros star and ATP chief in £450,000 tennis fund raise June 1, 2026 French Open star Elina Svitolina and the chief executive of the ATP Tour Eno Polo are part of a £450,000 fund raise for a French performance start-up, City AM can reveal. TIVA’s pre-seed will help to develop a series of marginal gains products aimed at skin contact between hands and tennis racket grips. APEX, a [...]
Surj reiterates sports commitments following PIF’s partial retreat May 7, 2026 Surj Sports Investment has reiterated its commitment to its stakes in ATP tennis, T100 triathlon and broadcaster Dazn in the wake of cuts to some Saudi-backed events. LIV Golf has been rocked by the withdrawal of further financial support from the Public Investment Fund, while Saudi Arabia has also axed snooker and flag football competitions. [...]
Is Mercedes-Benz’s $500m WTA Tour partnership value for money? May 7, 2026 With the deal between Mercedes-Benz and the WTA Tour well underway, Matt Hardy heads to Madrid to see if its value for money. The supermarket meal deal, the cost of an upgrade to business class, the Category A versus Category B match ticket; value for money is one of capitalism’s greatest dilemmas. It is a [...]
Aryna Sabalenka raises Grand Slam boycott threat as pay row escalates May 5, 2026 Women’s world No1 Aryna Sabalenka has warned that top tennis players will boycott Grand Slams if their demands for more prize money and benefits continue to be resisted. Sabalenka was among a group of stars who criticised French Open chiefs at the weekend for failing to heed their calls, which have also been directed at [...]
Roland Garros targeted by WTA and ATP tennis players as pay row reignited May 4, 2026 The row between the world’s top tennis players and the four grand slams continues to rage on after WTA and ATP stars hit out at Roland Garros over prize money. This year’s French Open increased prize money across the board ahead of the 125th edition of the Parisian tournament – up nearly 10 per cent [...]
WTA tennis chief Portia Archer leaves after less than two years April 24, 2026 The chief of the WTA women’s pro tennis tour Portia Archer has left her position after less than two years in post. A memo sent by the organisation’s chair Valerie Camillo said Archer’s decision to step down as chief came ahead of a contract renewal. “Portia has made important contributions to our tournaments, our players, [...]