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      Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

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      Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

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Sport

  • Collier-Keywood WRU career decision welcomed by critics

    March 27, 2026

    News that Welsh Rugby Union chair Richard Collier-Keywood will not look to serve another term has been welcomed by his critics. Collier-Keywood has been at the centre of criticism over plans for Welsh rugby’s governing body, the WRU, to cut the number of professional domestic teams from four to three, alongside the organisation’s chief executive [...]

  • Harlequins: Is owner joining board a cause for concern for Prem Rugby club?

    March 27, 2026

    It is not uncommon for rugby clubs and their associated companies to appoint directors to their boards; it happens quite often and the more eye-catching news tends to relate to individuals who are removed from their posts. Take the departure of Lloyd’s of London’s chief financial officer Alexandra Cliff from the Saracens board after less [...]

  • Sun Bingo Sign Up Offer – Get a £40 Bingo Bonus OR 50 Free Spins

    March 27, 2026

    Bingo lovers looking for a site full of bingo fun need look no further than Sun Bingo. At this top online bingo site, players can find everything they need to ensure a top-notch online bingo experience. Below is information on the Sun Bingo bonus for new customers, how to sign up for the site, pros [...]

  • bet365 Mobile UK App – bet365 Mobile Offer and Sites 2026

    March 27, 2026

    One of the most recognised and leading online gaming and betting platforms in the country, bet365 mobile has impressive mobile betting platforms available across its various offerings.  We have looked at each of the bet365 mobile offers and apps below, including how to download, what offers are available, the best features, and more! City AM’s [...]

  • Ronaldo financial interest secure in $55m wellness brand acquisition

    March 27, 2026

    Football star Cristiano Ronaldo will maintain a financial interest in UK-based supplement business Bioniq despite its sale to wellness giant Herbalife.  Portugal striker Ronaldo, who is currently competing for Al-Nassr in the Saudi Pro League, invested in Bioniq in 2024 as the footballer looked to expand his portfolio beyond football and his CR7 empire. But [...]

  • Cole Palmer: Why Chelsea and England star trademarked ‘Cold Palmer’ celebration

    March 27, 2026

    With Cole Palmer set for the Fifa World Cup this summer, why did he choose to trademark his Cold Palmer celebration? City AM asked the team behind the move. “Intellectual property: intangible property that is the result of creativity, such as patents, copyright or other,” the Oxford Dictionary says. It’s something we’d expect to be [...]

  • Prem Rugby Big Match Bonanza test of sport’s commercial aims

    March 26, 2026

    This weekend will go far in helping onlookers assess how much progress Prem Rugby has made in recent years. Because on Saturday the first match since Australia beat Uruguay in the 2015 Rugby World Cup will take place at Villa Park in Birmingham. The geography is a little bit iffy given the home team – [...]

  • Sports hospitality giant chaired by England cricket chief launches £350m plan

    March 26, 2026

    Sports hospitality giant Levy has launched a new umbrella brand for its portfolio of businesses, Lyvera, as part of ambitious plans to double turnover to £350m by 2028. Lyvera will incorporate Keith Prowse, Gullivers Sports Travel, The Experience Golf, Lime Venue Portfolio, Events International, the Venues Collection and recent acquisition the iLuka Collective. Levy, which [...]

  • Golden Table Tennis Takes Over London to Celebrate the Sport’s Centenary Homecoming

    March 26, 2026  |  City Talk

    Central London is set to shine this spring as ten striking gold table tennis tables appear across the capital as part of London Sports Festival, celebrating the centenary year of the ITTF World Team Table Tennis Championships Finals as its return to the capital 100 years later. Delivered in partnership between Central London Alliance and [...]

  • NBA Europe: GBBL boss Marshall Glickman in bid for London franchise

    March 26, 2026

    Marshall Glickman, the US basketball supremo behind the aborted GBBL project, is part of one of the bids for a London franchise in NBA Europe, City AM understands. Multiple sources said Glickman, formerly an executive in the NBA and acting CEO of EuroLeague, was attached to an offer for the team set to be established [...]

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