Good call: How Wimbledon’s comms help it to avoid break points June 28, 2026 Wimbledon’s success lies in heritage, prestige and scale but its disciplined communications also give it a competitive advantage, writes Jess Chan. Wimbledon is one of the most commercially successful institutions in global sport. I won’t dispute that its heritage is to be credited for its prestigious reputation. But its biggest competitive advantage is how it [...]
World Cup: How brands will activate as the knockouts begin June 27, 2026 Most eyes will be firmly fixed on the pitch as the World Cup enters the knockout phase next week. But for the discerning observer, there is another contest playing out in the background: what are the sponsors up to? With marketing and sponsorship deals related to the World Cup reported to generate between $2.5bn and [...]
Why sport fans got bored of influencers and forced brands into a mind shift June 27, 2026 Are we a sport generation that loves influencers or hates them? Jack Moriarty looks at how brands have changed their approach Sport has never just been about who wins and who loses. For fans, it’s a vehicle that allows them to escape from their everyday lives and connect with something deeper. That Saturday afternoon on [...]
Novak Djokovic joins investment firm with stake in Mexico’s Azteca Stadium June 26, 2026 Novak Djokovic has joined General Atlantic, the firm that holds and investment in Mexico football’s Azteca Stadium. The Serbian tennis player – who will take on Wu Yibing at Wimbledon next week as he looks for an unlikely 25th Grand Slam title – will act as a global strategic advisor for the firm that has [...]
World Cup proves film and music walked in the US so that sports can run June 26, 2026 With the US experiencing football fever Alistair Watkins argues that we have seen this before, with sport following in the footsteps of film and music When people think about European culture making its mark in the United States, they tend to think of music, film and television. From The Beatles to Harry Potter and One [...]
Size’s Express a Stellar bet at Sha Tin June 26, 2026 RACING in Hong Kong moves to a rare Saturday slot at Sha Tin this weekend, when the action gets underway with an 11-race programme including a couple of contests on the all-weather surface. Unfortunately, rain has reared its ugly head once again in the territory with the forecast of heavy showers and thunderstorms already circling [...]
Talents can Dance home on the all-weather June 26, 2026 SUPPORTERS of top all-weather specialist TALENTS AMBITION may finally have their prayers answered when the striking grey galloper lines up in the Beas River Handicap (1.05pm) over the extended mile. The talented five-year-old has yet to taste success in nine runs this season, despite a strong course and distance record of three wins and six [...]
World Cup spending: England fans could spend £150m if they beat Panama June 26, 2026 An England win against Panama at the World Cup on Saturday could lead to an extra £150m in consumer spending, while fans are expected to fork out an extra £22m in pubs across the country this weekend. England are top of Group L, level on points with Ghana, ahead of Saturday’s final match of the [...]
How onerous UK tax system can sting players at Wimbledon June 26, 2026 With the Wimbledon Championships set to begin on Monday, Pete Fairchild takes us through the (very) complex tax issues players face. At Wimbledon, while spectators sip on Pimm’s and eat strawberries, the world’s top tennis players are earning income on British soil. For stars such as Jannik Sinner and Carlos Alcaraz, competing in London means [...]
Women’s rugby in England is way ahead, and the RFU deserves credit June 26, 2026 In a phrase many thought a rugby fan would never utter: The RFU, the governing body of the sport in England, is doing a world-leading job. Hold the front page, it surely cannot be true given recent controversies surrounding bonuses and the structure of the men’s game below Prem Rugby. But it is true. But [...]