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Sport

  • Wimbledon stars Sinner and Sabalenka drop threat after progress in prize money talks

    June 29, 2026

    Leading men’s and women’s tennis players have dropped their threat of a media protest over pay and conditions at Wimbledon after securing last-minute concessions from SW19 chiefs. Stars including Aryna Sabalenka and Jannik Sinner had warned they would limit media commitments to 15 minutes at this year’s Championships, which begin today in London, in response [...]

  • Wimbledon: Majority of £350,000 debentures sold to overseas fans

    June 29, 2026

    The majority of premium Wimbledon debentures are being purchased for over £350,000 by overseas fans as sellers cash in on its exclusivity. Weekly auctions run by Dowgate Capital, the official broker of Wimbledon, are seeing prices surge beyond the initial issue price of £116,000 with most of the debentures being sold in pairs and therefore [...]

  • Good call: How Wimbledon’s comms help it to avoid break points

    June 28, 2026

    Wimbledon’s success lies in heritage, prestige and scale but its disciplined communications also give it a competitive advantage, writes Jess Chan. Wimbledon is one of the most commercially successful institutions in global sport. I won’t dispute that its heritage is to be credited for its prestigious reputation. But its biggest competitive advantage is how it [...]

  • World Cup: How brands will activate as the knockouts begin

    June 27, 2026

    Most eyes will be firmly fixed on the pitch as the World Cup enters the knockout phase next week. But for the discerning observer, there is another contest playing out in the background: what are the sponsors up to? With marketing and sponsorship deals related to the World Cup reported to generate between $2.5bn and [...]

  • Why sport fans got bored of influencers and forced brands into a mind shift

    June 27, 2026

    Are we a sport generation that loves influencers or hates them? Jack Moriarty looks at how brands have changed their approach Sport has never just been about who wins and who loses. For fans, it’s a vehicle that allows them to escape from their everyday lives and connect with something deeper. That Saturday afternoon on [...]

  • Novak Djokovic joins investment firm with stake in Mexico’s Azteca Stadium

    June 26, 2026

    Novak Djokovic has joined General Atlantic, the firm that holds and investment in Mexico football’s Azteca Stadium. The Serbian tennis player – who will take on Wu Yibing at Wimbledon next week as he looks for an unlikely 25th Grand Slam title – will act as a global strategic advisor for the firm that has [...]

  • World Cup proves film and music walked in the US so that sports can run

    June 26, 2026

    With the US experiencing football fever Alistair Watkins argues that we have seen this before, with sport following in the footsteps of film and music When people think about European culture making its mark in the United States, they tend to think of music, film and television. From The Beatles to Harry Potter and One [...]

  • Size’s Express a Stellar bet at Sha Tin

    June 26, 2026

    RACING in Hong Kong moves to a rare Saturday slot at Sha Tin this weekend, when the action gets underway with an 11-race programme including a couple of contests on the all-weather surface. Unfortunately, rain has reared its ugly head once again in the territory with the forecast of heavy showers and thunderstorms already circling [...]

  • Talents can Dance home on the all-weather

    June 26, 2026

    SUPPORTERS of top all-weather specialist TALENTS AMBITION may finally have their prayers answered when the striking grey galloper lines up in the Beas River Handicap (1.05pm) over the extended mile. The talented five-year-old has yet to taste success in nine runs this season, despite a strong course and distance record of three wins and six [...]

  • World Cup spending: England fans could spend £150m if they beat Panama

    June 26, 2026

    An England win against Panama at the World Cup on Saturday could lead to an extra £150m in consumer spending, while fans are expected to fork out an extra £22m in pubs across the country this weekend.  England are top of Group L, level on points with Ghana, ahead of Saturday’s final match of the [...]

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