VVV Sports eyes Nasdaq listing after £5m raise for US expansion May 26, 2026 London-listed VVV Sports, believed to be the only public pure-play vehicle for investing in padel and pickleball, is planning to join Nasdaq later this year. The company, founded by British entrepreneur Jonathan Rowland, will retain its place on the Aquis stock exchange but is seeking a dual listing as it expands its US footprint. Before [...]
West Ham United relegation to cost London taxpayers millions May 25, 2026 West Ham United’s relegation from the Premier League to the Championship will cost London taxpayers millions with the capital losing a top flight club once again. West Ham United and Tottenham Hotspur went into Sunday’s final round of matches knowing one of them would be relegated and, despite a 3-0 win over Leeds United, it [...]
Premier League’s new financial rules will have winners and losers May 25, 2026 Incoming Squad Coast Ratio rules across the Premier League will breed a new wave of winners and losers, experts have warned. The conclusion of the Premier League season on Sunday – which saw champions Arsenal lift their first title in 22 years – aligned with the end of Profit and Sustainability Rules, where teams could [...]
Easyjet founder bets on World Cup in prediction markets pivot May 25, 2026 The billionaire behind Easyjet is taking a punt on sports betting as he launches prediction markets ahead of the World Cup. Sir Stelios Haji-Ioannou, who founded the budget airline in 1995, launched his Easybet platform in 2024 and is now expanding into prediction markets, City AM can reveal. Betting is the latest spin-off for the [...]
Could LIV Golf really file for Chapter 11 bankruptcy? May 25, 2026 The potential bankruptcy of LIV Golf could see players leverage their power to take over the isolated business, according to experts. The rebel golf league, featuring the likes of Bryson DeChambeau and Jon Rahm, has reportedly begun bankruptcy plans after its Saudi Arabian backers – the Public Investment Fund – confirmed that they’ll cease funding [...]
I’m a Manchester United fan and marketing expert but Arsenal are cool May 25, 2026 Arsenal’s long-awaited success on and off the field has been earned with smart, patient planning, says Pitch founder (and Man Utd supporter) Henry Chappell. As a Manchester United fan since before the Fergie years, Arsenal’s march to Premier League glory and a Champions League final is a tough watch. And it’s just as hard to [...]
The season finale economy: Why we undervalue the Premier League May 24, 2026 With one round of Premier League fixtures remaining, the season finale is not approaching, it is here. Title races (usually) tighten, relegation battles become existential, and the casual viewer becomes a committed one. For fans, it is the most emotionally charged period of the year. For brands, it should be one of the most valuable [...]
Starmer urges TNT Sports to air Champions League final for free May 23, 2026 Sir Keir Starmer has urged the broadcaster of the Champions League final to air the game for free next Saturday. The Prime Minister is attempting to prevent this year becoming the first in the Champion’s Leagues 34-year history in which the final is not free to watch for British fans. The match will be streamed [...]
Enhanced Games sells drugs and true cost won’t be known for many years May 23, 2026 The first Enhanced Games takes place in Las Vegas on Sunday. For the unfamiliar, the Enhanced Games, as its website proclaims, “celebrates human potential through safe, transparent enhancement, offering fair play, record pay and unmatched athlete care”. Or, as CNN called it, “a doping free-for-all”. It’s actually somewhere in the middle, as Enhanced athletes are [...]
Lor’s Numbers to follow home Triple Crown-winning Warrior May 22, 2026 WITH the weather set fair for an 11-race programme at Sha Tin in Hong Kong on Sunday, racegoers can witness the final Group One race of the season, the mile-and-a-half Standard Chartered Champions & Chater Cup (9.05am). All eyes will be one horse, 14-time Group One winner Romantic Warrior, who steps out on to the [...]