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Sport Business

  • Ed Warner: Russia has taken us all for fools, especially spineless Thomas Bach

    February 24, 2022

    Second in the table of overall medals won isn’t half bad for a nation denied a place at the Beijing 2022 Winter Olympics. Russia has taken us all for fools. You if you watched any of it. Me for doing just that. All the sporting politicians who allow Russian athletes to compete. The greatest fool [...]

  • Southampton FC launches its own Bitcoin Hunt as English football dabbles in crypto

    February 23, 2022

    Southampton Football Club has teamed up with Sportsbet.io to launch its first ever Bitcoin Hunt competition. Launching ahead of the game on Friday, it will give Southampton fans the chance to win a Bitcoin, which has this year been worth between £25,000, with a current price of £28,600. The competition is also set to extend [...]

  • Discovery sees record figures for Winter Olympics with over a billion minutes streamed

    February 23, 2022

    Discovery has reported record Olympic Winter Games viewership and engagement on its digital platforms, as the household appeal of discovery+ drove significantly higher consumption and numbers of new paid subscribers compared to PyeongChang 2018. 

  • KPMG ditches golfer Mickelson over Saudi breakaway tour row

    February 23, 2022

    KPMG has terminated its long-standing sponsorship of Phil Mickelson in the wake of the US golfer’s comments supporting a proposed Saudi-backed tour. Mickelson apologised on Tuesday for remarks in which he pushed the case for a new circuit despite acknowledging Saudi Arabia’s “horrible record on human rights”. KPMG on Mickelson’s cap has been one of [...]

  • Jury out on Crystal Palace gamble ahead of reunion with Hodgson

    February 22, 2022

    Crystal Palace face Roy Hodgson’s Watford tomorrow in a match that serves as a reminder of both their recent past and the significant gamble they have made on their future.  After almost four unadventurous but reliable years under Hodgson, last summer Palace traded in the former England manager for a decidedly sexier brand of football [...]

  • Women’s Euro 2022 names Linkedin as national sponsor

    February 22, 2022

    Women’s Euro 2022 has named LinkedIn as a national sponsor, marking the tech firm’s most significant sports sponsorship to date. The tournament, which is set to be hosted in the UK in the Summer, also has sponsorship from Lego, Pandora and Starling Bank. “At LinkedIn we’re championing a gender equal world that’s diverse and inclusive, [...]

  • No plans to move Champions League final from Russia, says Uefa

    February 22, 2022

    European football chiefs Uefa say there are no plans to move the Champions League final from St Petersburg despite Russia invading Ukraine. The final of club football’s most prestigious competition is due to take place at the Gazprom Arena in the Russian city on 22 May.  “Uefa is constantly and closely monitoring the situation,” the [...]

  • Winter Olympics: Worst GB haul in decade as cost per medal soars

    February 22, 2022

    The curtain has fallen on another Winter Olympics – this time in the famously snowy destination of Beijing – bringing to a close a disappointing Games for Team GB. In terms of the medal table, Great Britain matched their performance of the previous three Winter Olympics. That is an underwhelming 19th place, however, and this [...]

  • Why sport is taking over terrestrial TV airwaves again

    February 21, 2022

    If you’ve turned on your subscription-free, Nadine Dorries-unfriendly, terrestrial TV recently you may have been transported back to a time when moustachioed behemoths like Dickie Davies and Des Lynam ruled the afternoon airwaves – for we again live in an era of live, free-to-air sport. Of course, you may not have noticed. Sky and BT [...]

  • Saudi-backed golf tour ‘dead in water’, says Rory McIlroy

    February 21, 2022

    Former world No1 Rory McIlroy believes Saudi-backed plans for a breakaway golf tour are “dead in the water” after more leading players turned their back on the talks. McIlroy also issued a stinging rebuke of Phil Mickelson after the US PGA champion indicated he would overlook his humanitarian concerns about Saudi Arabia in the name [...]

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