Darts sensation Littler could earn six-figure sponsors but he is no Raducanu January 3, 2024 Whether you compare Luke Littler to Emma Raducanu or Ronnie O’Sullivan, there’s one certainty no matter the result of tonight’s Darts World Championships final: there will be commercial interest in the 16-year-old sensation. Young success is no stranger to the world of commercial sponsorship and deal making. When 18-year-old Raducanu won the US Open in [...]
Watch Littler vs Humphries at Ally Pally? It could cost you £3,000 January 3, 2024 Tickets for tonight’s World Darts Championship final between Luke Littler and Luke Humphries are being resold for as much as £3,000. Fans of the sport are hoping for history tonight with 16-year-old sensation Littler storming his way to tonight’s final. His opponent, World No1 Humphries, is also looking for a maiden title. Ticket resell platform [...]
McIlroy: I regret judging LIV Golf, it exposed flaws in PGA January 3, 2024 Rory McIlroy has said he regrets judging former colleagues who made the switch from the PGA and DP World tours to LIV Golf. The Northern Irishman has been a staunch critic of the breakaway league, backed by Saudi Arabia’s Public Investment Fund, since its inception in 2022. But McIlroy’s PGA and European tours could soon [...]
The top sports events to watch in London in 2024 January 3, 2024 The coming 12 months will see London at the heart of a number of iconic sports events. From sport which returns annually to European finals that the city has bid for, here are 15 of the top events to put in your calendar for 2024. Men’s and Women’s Guinness Six Nations 10 February, 9, March, [...]
Kissgate in court: Jenni Hermoso testifies against Luis Rubiales in criminal case January 2, 2024 Hermoso has accused Rubiales of sexual assault and coercion, which he denies.
Sport sceptics might scoff but Paris Olympics and Euro 2024 really can lift our gloom January 1, 2024 Brands and marketeers take note: this is how you can capitalise in 2024.
Sports Law in 2024: The cases that will define the year December 31, 2023 The courtroom (or more often, arbitration centre) has long been an important field of competition in sport, but the day-to-day news may never before have contained so many high-profile cases in the sector. We take a look at the decisions and disputes that will define 2024 as a year in sports law. Football For those [...]
‘The stupid footballer is dead’: Why 2023 was the year of the athlete investor December 29, 2023 Jordan and Beckham were the pioneers, but this tremd shows no signs of slowing.
Deloitte’s key sport investment trends of 2023: $1bn+ deals, MCO and women’s sport December 27, 2023 Deloitte's Sports Business Group digs into what drove the deals in 2023.
Sir Jim Ratcliffe’s Manchester United investment is a throwback to bygone era December 24, 2023 British buyers have all but been priced out in the Premier League.