The Enhanced Games sporting experiment will prove short-lived May 29, 2025 The Enhanced Games aims to shake up sport by allowing performance enhancing substances, but Ed Warner argues the concept will be short-lived. Man dives into a pool wearing a full racing bodysuit. Swims a single length of front crawl. Alone. Is rewarded with $1m for breaking the world record. Could this be the dullest clip [...]
Does cricket have Olympic future in Brisbane and, maybe, India? May 29, 2025 Team GB may put forward a cricket team for the LA 2028 Olympic Games, but with Australia and potentially India hosting next does the sport have a long-term future? Over a decade ago at the London 2012 Olympics Welshmen Ryan Giggs, Joe Allen, and Neil Taylor joined the likes of Daniel Sturridge, Micah Richards and [...]
LTA commercial revenue up 40 per cent driven by expanded Queen’s Club event May 29, 2025 The Lawn Tennis Association (LTA) expects to increase commercial revenue by almost 40 per cent this year thanks to its expanded championships at Queen’s Club and a raft of new partnerships. Commercial income grew 16 per cent to £10.6m in 2024 but it set for a far bigger jump in 2025, making the national governing [...]
England set for share of £1.7m bonus pot if they win Euros May 28, 2025 England’s Lionesses will share a bonus pot of £1.7m if they defend their title at the European Championships this summer. Sarina Wiegman’s team will head to Switzerland as defending champions having won their first major title at Wembley in the last edition of the Euros. And the players are in for a hefty increase on [...]
Crypto deals in sport up 20 per cent to over £400m May 28, 2025 Sponsorship of sports organisations by crypto brands has increased by 20 per cent to over £400m with football driving new business, new research shows. The $565m spent by the blockchain-anchored organisations in the past season is closing in on the 2022-23 peak, when $685m was spent (£508m), according to SportQuake data. Nearly two thirds – [...]
Manchester United’s £8m post-season Malaysia-Hong Kong tour begins today May 28, 2025 Manchester United will play the first of two games in the Far East today as part of a post-season tour set to bank the club £8m. The Old Trafford club concluded their Premier League season on Sunday with a 2-0 victory over Aston Villa just hours before setting off to Malaysia and Hong Kong. They [...]
Brighton owner Bloom looks to add French Ligue 1 club to portfolio May 28, 2025 In this week’s Ahead of the Game: Brighton owner Tony Bloom, football films, The Hundred sale, rugby rights and the National League. Brighton owner Tony Bloom is exploring a potential investment in a French club after completing his purchase of a 29 per cent stake in Scottish Premier League side Heart of Midlothian this week. [...]
Shark Tank star Mark Cuban joins $750m private equity sports fund May 27, 2025 Star of Shark Tank and former Dallas Mavericks majority owner Mark Cuban is part of a new $750m private equity sports fund. Harbinger Sports Partners Fund will look to acquire minority stakes across a number of sports including Major League Baseball (MLB), National Football League (NFL) and National Basketball Association (NBA). Other figures included are [...]
Wimbledon: No1 Court debentures to earn All England Club £75m May 27, 2025 The owners of the site that hosts the Wimbledon Championships is set for a £75m windfall from the sale of their latest batch of debentures. The All England Lawn Tennis Ground plc confirmed on Tuesday that their issuing of 1,250 debentures for Wimbledon’s No1 Court was oversubscribed, meaning the organisation is set to benefit from [...]
Key Newcastle United figures leaves after less than year at club May 27, 2025 Newcastle United sporting director Paul Mitchell will leave the Magpies at the end of next month having been in the role less than a year. Mitchell joined the St James’ Park club in July of last year to replace Dan Ashworth, who went to Manchester United before being hired by the Football Association. It comes [...]