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There is a common thread that connects the two biggest football stories of the last 12 months, the failed European Super League breakaway and debate over biennial World Cups. It can also be seen in concerns about player welfare, disagreements over economic models and what global players’ union Fifpro says is a tidal wave of [...]
There’s nothing remotely like the Super Bowl in the UK – and the commercials aired during the game are unlike any commercials on the planet. With an audience of more than 100m watching from home, the Super Bowl ads are a big deal. They cost a lot to make and even more to air – [...]
The opening week of competition at Olympic Winter Games Beijing 2022 has driven massive increases in engagement on discovery+ and Eurosport digital services, as well as strong overall linear viewership across Europe.
Teenage Russian figure skater Kamila Valieva has been cleared to continue competing at the Beijing 2022 Winter Olympics despite a failed drug test. The Court of Arbitration for Sport (Cas) ruled that Valieva’s provisional suspension could be lifted, meaning the 15-year-old is free to go for gold in the women’s individual event tomorrow. But Valieva [...]
To launch ambitious plans for a series of entertainment venues with motor-racing simulators across the UK, Formula 1 has joined forces with the founder of Flight Club and Puttshack. Adam Breeden, founder and chief executive of Kindred Concepts, said the company that runs the international motor-racing series has taken an undisclosed investment into the proposed [...]
When water flooded the athlete’s village last week, and was floing out of light fixtures at the Olympic Village, Finnish skier Katri Lylynpera took to social media to post a number of pictures. The pictures exposed electrical equipment and water pouring down from the ceiling. She wrote “help” next to one of the pictures, and [...]
Manchester United have confirmed a training kit sponsorship deal with blockchain platform Tezos. The multi-year agreement is believed to be worth more than £20m a season, representing an increase on their previous contract with insurer Aon. It will Tezos appear on the training kit worn by both United’s men’s and women’s team, starting immediately. “This [...]
Tottenham Hotspur have called on fans to stop using the Y-word following an in-depth consultation on the controversial issue. The Premier League club, which has historically had close links with the Jewish community, said the move would help “every one of our supporters to feel included in the matchday experience”. “It is clear the use [...]
In the Year of the Sportswash it should be no surprise that Saudi Arabia is at the centre of the struggle for control of pro golf. But would the beefed-up Asian Tour arouse such a frenzy if it had a different backer? The PGA Tour has been accused of greed that is “beyond obnoxious” by [...]
British track and field star Lorraine Ugen is launching her own self-funded sportswear brand, Unsigned, for athletes without sponsorship contracts. World, European and Commonwealth Games medallist Ugen wants the label to highlight the growing number of athletes who don’t have endorsement deals. The long jump and sprint specialist, 30, also hopes the budding business can [...]
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