Marketing in the age of Instagram: Olapic’s Jose de Cabo talks visual marketing, the future of earned content and what’s so special about the colour blue May 9, 2016 "Brands are not what marketers say they are anymore. They’re what consumers say they are,” says Jose de Cabo, co-founder of visual marketing platform Olapic. “User-generated content performs better than brand assets because it is more authentic.” Launched just as Instagram was starting out, Olapic uses software to root out hashtagged photos and videos from [...]
Dreading the next crash? Become a part-time entrepreneur and give yourself an insurance policy May 9, 2016 When the next financial crisis or recession strikes, don’t be caught off guard. Just ask me. In 2008, I was working in the emerging markets private equity division of AIG Investments, happy to be at a high-flying division of a globally-respected company. You might remember what happened next. AIG blew up spectacularly and overnight I [...]
In another week full of AGMs, there could be more naysaying from shareholders on executive pay May 8, 2016 Ahead of another full week for AGMs, a leading shareholder advisory group has recommended saying no on a number of resolutions at various companies, including Greggs. Pensions & Investment Research Consultants (Pirc) has advised shareholders not to roll over on the remuneration report at the baker's AGM on Tuesday. While the group acknowledged that the [...]
MBA vs PhD: Which postgraduate degree will push up your salary more? May 6, 2016 The idea of taking a career break in order to do a postgraduate degree may be pretty enticing – but will it actually be worth it? And if you do, is it better to do an MBA – or is a PhD a more worth it? Salary benchmarking site Emolument.com has pitted MBAs against PhDs. Spoiler: [...]
The ten interview questions that will guarantee you build your dream team May 6, 2016 Making great hires is tough. And as a leader, you can spend hours interviewing those with potential in order to build your dream team. To give yourself the best chance of finding people who love what your organisation does and want to be part of its success, use searching interview questions which get to the heart [...]
Employees wish their managers were doing more to help them fulfil their career ambitions, as job hunting hits a two-year high May 6, 2016 Lack of job fulfilment has left employees feeling so jaded that job-hunting has reached a two-and-a-half-year high, a study out today has found. According to the research by the Chartered Institute of Personnel and Development (CIPD) and Halogen Software, 24 per cent of workers are now hunting for employment elsewhere, while overall job satisfaction had decreased [...]
Canary Wharf boss says London could be overtaken by EU cities within years if Brexit happens May 6, 2016 Canary Wharf property boss Sir George Iacobescu has said London would be overtaken by other key European cities within five years if Britain leaves the European Union. "There is nothing you have here in London that is not replicable," Iacobescu said at the City Property Association's EU referendum debate last night. "Whether it is Frankfurt [...]
Oxford and Cambridge slip down the world’s university rankings – as two red-bricks drop out of the 100 May 5, 2016 As students prepare to get stuck into their A-Levels, the Times Higher Education has published its annual ranking of the world's universities. The good news is that UK universities make up 10 per cent of the world's 100 highest-ranked institutions. The bad news? We've lost two from the top 100 – while our top two have slipped down. [...]
We don’t believe you can teach old dogs new tricks (and some of us don’t even want to try) May 5, 2016 Bad news: Not only does our collective lack of a pension pot mean we're prevented from quitting the day job as early as we'd like, research released today suggests that our colleagues aren't even pleased that we're still hanging around the office. The study by Canada Life Group Insurance found that there are still many [...]
How to nail team bonding when you work in a virtual office May 5, 2016 Businesses no longer live in one space. Even small firms regularly have employees in offices (or home offices) spread around the world. From startups to large corporations, the growing levels of work flexibility, improving technology and new concepts such as the talent cloud mean that people management is no longer confined to the office space. [...]