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      What drinking alcohol at football could tell us about sporting fandom

      Male fan in a yellow, red, and blue jersey drinks from a can, with a flag painted on his cheek, holding a phone.

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    • Featured

      What drinking alcohol at football could tell us about sporting fandom

      Male fan in a yellow, red, and blue jersey drinks from a can, with a flag painted on his cheek, holding a phone.

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      Tell us your story.

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NFL

  • NFL tickets discounted to fill Wembley Stadium

    Sport Business

    A 90,000-strong Wembley Stadium crowd for this weekend’s NFL fixture is under threat, prompting ticket discounts in areas of the London stadium. The fixture between the Jacksonville Jaguars and Houston Texans has not yet sold out, after a struggle to shift tickets for the first of three NFL matches – at the Tottenham Hotspur Stadium [...]

    NFL player Travis Etienne Jr. of the Jacksonville Jaguars emerges from a smoky tunnel onto the field, arms raised, with fa...
  • NFL cut ticket prices to fill Tottenham Hotspur Stadium

    Sport Business

    The NFL has cut ticket prices for this weekend’s fixture between the Indianapolis Colts and Washington Commanders in a bid to fill the Tottenham Hotspur Stadium. Some high-end category seats at Sunday’s game – the first of three across London in October – have been reduced to less than £80 each. It follows concerns that [...]

    Packed stadium during an American football game, showing the field, a large crowd, and flags.
  • NFL London games set to contribute £90m to capital

    Sport Business

    Fans attending the upcoming NFL London games are set to contribute more than £90m to the capital’s coffers, according to a new study. The NFL London Games return to the capital this weekend at Tottenham Hotspur Stadium with the UK set to stage its 43rd, 44th and 45th matches since hosting a first in 2007. [...]

    NFL London Games at Tottenham Hotspur Stadium, with fans watching the New York Jets play
  • Major development in £3bn project backed by Crystal Palace co-owner David Blitzer

    September 17, 2026

    Co-owner of Premier League club Crystal Palace, David Blitzer, is part of a group that has announced a major update to a £3bn stadium development. The American businessman, who became an early multi-franchise investor and was one of the first people to hold stakes in all five big North American leagues – NHL, MLB, MLS, [...]

  • Allowing South Africa vs New Zealand to clash with NFL is classic rugby

    September 11, 2026

    South Africa and New Zealand choosing to stage their money-spinning Greatest Rivalry rugby match in Baltimore on the opening weekend of the NFL season is, at best, short-sighted and realistically rather daft. What is the point in the sport trying to break the US, five years out from a North American World Cup many are [...]

  • Fulham owner Khan sees his £1bn stadium construction project take next steps

    September 2, 2026

    Owner of Premier League club Fulham, Shahid Khan, is spending £1bn on a major stadium upgrade as he looks to expand his corporate offering. The Pakistani-American businessman, who is reportedly worth nearly $15bn, will see his team relocated by 150 miles while the works, which will be completed in time for the summer of 2028, [...]

  • SailGP, rugby and PJL: Inside the new £50m budget sporting asset class

    July 14, 2026

    With big money tickets ever harder to find, investors are looking far and wide for their next affordable investment. Big-money takeovers will always catch the eye; whether that be the multi-billion-pound purchase of Chelsea by a Todd Boehly-fronted consortium from Roman Abramovich, the £1.3bn takeover of Indian Premier League team Royal Challengers Bengaluru by a [...]

  • Quarter of Brits planning trip to watch US sport matches stateside

    May 5, 2026

    Nearly a quarter of British sports fans have said they plan to head to the United States to watch live sport as the home of NFL and NBA continues to drive fandom around the world. Nearly 40 per cent of UK sports fans have attended a live match in one of the NFL, NBA, MLB, [...]

  • NFL Draft: Premier League and Europe should adopt US system

    April 23, 2026

    Veteran US sport agent Leigh Steinberg says European sport can learn a thing or two from the NFL Draft Manchester City’s winning four Premier League titles in the last five years is actually deeply problematic because when outcomes become predictable, fan engagement suffers. When the same clubs dominate year after year, the entire league’s commercial [...]

  • Seattle Seahawks: Why are NFL franchises selling for $10bn?

    February 20, 2026

    Just days after winning their first Super Bowl in over a decade the owners of the Seattle Seahawks – the Allen family – put the NFL franchise up for sale. Paul Allen was a co-founder of Microsoft, and “The Estate of Paul G. Allen” has now begun a formal sale process of the franchise due [...]

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