Guardian newspaper losses accelerate amid industry’s advertising struggles July 27, 2016 The publisher of the Guardian newspaper has reported accelerated losses amid advertising struggles. The figures Guardian Media Group’s revenue for its 2015/16 financial year totalled £209.5m, down £8m from the year before. Despite an online push, the Guardian’s digital revenues were down nearly £2m to £81.9m. Print advertising revenue, meanwhile, was down 15 per cent. [...]
ITV targets £25m of savings after Brexit vote July 27, 2016 ITV is targeting £25m of cost savings next year as part of a “robust plan to allow us to meet the opportunities and challenges” resulting from the Brexit vote. The broadcaster today reported total revenue in the first half of the year was up 11 per cent to £1.5bn. Net advertising revenue was flat on [...]
Yah-ooh dear: Verizon reports five per cent revenue fall July 26, 2016 Verizon Communications, the US company that yesterday announced a $4.83bn (£3.7bn) deal for the internet business of Yahoo, has reported a more than five per cent drop in revenue. The figures Total operating revenues for the second quarter of 2016 were $30.5bn, down 5.3 per cent on the same period in 2015. Analysts had expected the [...]
Digital boost helps magazine publisher overcome advertising Time Out July 26, 2016 Newly listed magazine company Time Out expects to report revenue growth of 16 per cent for the first half of 2016 – a period in which many other publishers have experienced heavy declines. The publisher, which floated on the alternative investment market (Aim) in June, said digital turnover was up 33 per cent, while print revenue shrunk [...]
Yahoo + AOL = Verizon’s online media now has more eyeballs than Google July 25, 2016 There are now more users heading to online media owned by Verizon than Google. That's the surprising fact following the US carrier's deal for Yahoo's internet business for $4.83bn. Yahoo combined with the various parts of AOL such as the Huffington Post,TechCrunch and more, mean Verizon's digital media audience is now bigger than that of Google's sites. According [...]
Veri-hoo? The $4.83bn Verizon Yahoo deal is go – here’s what you need to know July 25, 2016 It's official: the US telecoms firm Verizon has snapped up the messy internet business of Yahoo in a deal worth $4.83bn (£3.7bn). That includes such things as Yahoo's online search, Yahoo Mail and instant messaging, and – perhaps most importantly – its ad business. Yahoo first announced it was on the chopping block earlier this year several firms [...]
Digital metrics for analogue media: TVSquared’s Calum Smeaton explains how second-screening has spawned TV analytics July 25, 2016 The attribution question is one which has always puzzled advertisers. It has been answered only in part by digital advertising, through the ability to monitor click-through rates on digital ads, advocacy on social media and other trackable forms of engagement. But the true value of TV advertising remains an unknown quantity. Despite advertisers’ inability to [...]
Sad, tired and drunk: Advertisers should use their better judgement if they don’t want more regulation July 25, 2016 The advertising industry anxiously awaits the government’s white paper on childhood obesity, to see whether curbs will be placed on ads for foods high in fat, salt and sugar (HFSS). The wider advertising industry has been fighting against this for years, arguing that legislation tends to be a blunt instrument with no room for nuance. Many [...]
Why marketers need humans behind the programmatic steering wheel July 25, 2016 Automation has transformed the marketing industry. Last year, programmatic trading reached an all-time high, making up 60 per cent of the £3bn of transactions around UK display advertising, according to the Internet Advertising Bureau. Programmatic can be a more efficient and cost-effective method for both buyers and sellers of online advertising. But as with any [...]
Brexit boost for Fleet Street: Extra 2.7m papers sold in referendum month July 22, 2016 There has been a fair amount of doom and gloom business news reported in national newspapers over the last month. But Fleet Street itself has emerged as one of the winners of the EU referendum – at least in the short term. The majority of national newspapers experienced an uplift in circulation in June, according [...]