Fyre Festival, influencers, and the CMA – why are regulators finally getting involved in the world of social media sponsorship? February 4, 2019 Social media influencers are back in the headlines, and as usual, it’s for all the wrong reasons. Late last month, the government’s Competition and Markets Authority (CMA) announced that it had told 16 high-profile celebrities – including models Alexa Chung and Rosie Huntington-Whiteley, musician Rita Ora, and YouTube star Zoe Sugg (better known as Zoella) [...]
Broadcast TV advertising ‘at the tipping point’ as viewers switch to streaming, report finds January 31, 2019 Traditional TV advertising is approaching a tipping point as sliding viewing figures cast doubt on the cost-efficiency of TV campaigns, a new report has found. A report by media consultancy Ebiquity has forecast a decline in TV ad viewing among adults of 15 to 20 per cent by 2022. These figures increase to 30 per [...]
Social media sites must take legal responsibility for child safety, states tech committee January 31, 2019 Social media sites must take on legal responsibility for the health and wellbeing of children of their platforms, a parliamentary committee has found. The Science and Technology Committee (STC) today said tech giants such as Facebook, Instagram and Snapchat must be subject to a formal legal duty of care for their users. Read more: Social media [...]
Gary Neville scores with sale of 50 per cent stake in production company Buzz 16 January 30, 2019 Gary Neville today proved he still has his eye on the ball after selling a 50 per cent stake in his production company Buzz 16 to a London-based marketing firm. The former England and Manchester United footballer has agreed to sell half his company for an undisclosed amount to AIM-listed marketing group Reach 4 Entertainment [...]
You can’t manage your reputation by gagging the press, Cheryl January 30, 2019 When it comes to reputation, celebrities can usually do one of two things: they can enlist the services of a professional PR person like me, or they can call in the lawyers. Sometimes they do both. This week, I was dragged into the Daily Mail sidebar of shame and saw that Cheryl Tweedy-Cole-Versini has chosen [...]
Antisocial media: How to reform our narcissistic internet culture January 30, 2019 The social media and technology backlash – or “techlash” – has begun, and the tech companies are scrambling to catch up. Earlier this month, Sheryl Sandberg talked compellingly at the Munich DLD conference about Facebook’s challenges and the company’s acceptance of greater responsibility around the big issues of data safety, misinformation, and transparency. Good stuff, [...]
Social media sites should have legal duty over child safety, says children’s commissioner January 30, 2019 Social media platforms must do more to protect children from harmful material on their platforms, the children’s commissioner has said. Anne Longfield today penned an open letter to social media giants urging them to take legal responsibility for the safety of children on their sites. Read more: Facebook tightens ad rules for EU political parties ahead [...]
Facebook’s popularity among children wanes as social media safety concerns deepen January 29, 2019 Facebook’s popularity among children slipped in 2018 as more young people look to Instagram for their social media updates, according to an Ofcom report. While Facebook remains the most popular social media site among 12 to 15-year-olds, only 31 per cent of people in this age range named it as their main site or app, [...]
Buzzfeed set to slash half its UK editorial roles in restructuring plan January 28, 2019 Buzzfeed will cut its UK editorial team by almost 50 per cent as part of a cost-cutting strategy amid falling advertising revenues. The online publisher is set to reduce its London-based team from 37 to 20 employees as it looks to reduce its global headcount by 15 per cent. Read more: Buzzfeed and Verizon plan to slash [...]
Conde Nast launches new online magazine Vogue Business for fashion professionals January 28, 2019 Conde Nast International is launching a new business magazine aimed at professionals in the fashion and luxury industries as it looks for new revenue sources amid a tough climate for publishers. Vogue Business will be online-only and will launch as a bi-weekly newsletter, with a view to switching to a paid model in the future. [...]