NIQ Launches New Brand Traction Score Designed to Reveal How Effectively FMCG Brands Convert Shelf Presence Into Real Consumer Purchases November 18, 2025 Coca-Cola, Philadelphia and Nutella rank highest among the top 15 FMCG brands that have the highest traction score in Western Europe The higher the score, the more effectively a brand not only reaches consumers but also converts visibility into sales NIQ also highlights a growing trend across Europe, where rising brand traction scores are closely aligned with the strongest sales growth