Fury: The real fight is not in the ring or ad spend, but brand alignment Sport Business Tonight, when Tyson Fury steps back into the ring, the spectacle will be available live on Netflix to 300m customers worldwide. It is a knockout for audiences. And it will be a showcase event for brand partners too. However, in high-profile environments like this where brands want to make an impression, it is not just [...]
Tyson v Bruno: How UK’s first pay-per-view fight shaped next 30 years Sport Business One day in early 1996 at Sky’s Athena Court headquarters in Osterley a group of people made a decision that would change the sporting landscape across the United Kingdom forever. Thirty years ago this week the second fight between Frank Bruno and Mike Tyson had been billed for 16 March 1996, and it was chosen [...]
Conor Benn switch to Dana White’s Zuffa branded ‘outrageous’ by Hearn Sport Business Matchroom president Barry Hearn has called Conor Benn’s defection to Dana White’s Zuffa Boxing stable “horrible” and “outrageous”. Benn announced his shock departure from Matchroom, which had promoted him throughout his 10-year professional career, on Friday. The move saw the son of former two-division world champion become the biggest signing yet for Zuffa Boxing, the [...]