London’s hottest coffee: £50 Bugatti espresso wakes up Mayfair
The first coffee bar inside a Bugatti dealership has opened in London. H.R. Owen Bugatti, located on Bruton Street in Mayfair, is the home of Ettore’s Espresso Bar.
Its name comes from Ettore Bugatti, the Italian-born French designer and engineer who founded his own car company in 1909.
The coffee bar is themed around Bugatti’s heritage, with a high-end Italian espresso machine and specially trained barista on-hand to make drinks.
Make mine a single shot…
H.R. Owen’s Bugatti showroom was previously off-limits to the public, with access on an invite-only basis. However, the new coffee bar means visitors can see inside the venue, and browse a range of Bugatti merchandise. Those wanting the ultimate coffee experience, however, will need to dig deeper into their pockets.
For a not-inconsiderable £50, you can buy The Ettore Shot espresso. This is served in a carbon fibre cup, and gives you access to the exclusive Bugatti lounge.
While sipping your espresso (try not to calculate the cost of each sip) you take a seat in a leather and carbon fibre armchair, surrounded by a range of art installations and sculptures.
Caffeine and machines
Bugatti ambassadors will be on-hand to explain the history of the marque to Ettore Shot customers. Most importantly, they will show off the now-sold-out Chiron hypercar.
For those who prefer not to to spend £50 on their morning dose of caffeine, the coffee bar serves more affordable drinks to take away.
This is not the first time Bugatti has offered money-no-object trinkets. The company previously revealed a £215,000 pool table made from carbon fibre and aluminium. The first completed pool table was displayed in the Cidade da Cultura Galicia cultural centre in Spain.
John Redfern writes for Motoring Research