Boss not stars best for Blues brand boost
CHELSEA have been urged to forget star signings such as Eden Hazard and focus on appointing the right manager, or risk wasting a boost to their brand value earned by conquering Europe.
Champions League success helped increase their brand value by 27 per cent to an estimated £251m, although they lie fifth in the Brand Finance Football 50, which ranks the world’s top clubs.
Buying players such as Lille forward Hazard might give them another short-term lift, says David Chattaway, who helped compile the list, but greater value lies in finally hiring a long-term boss.
“The current managerial merry-go-round at Chelsea is limiting the club’s commercial clout,” Brand Finance’s Chattaway told City A.M.
“Sponsors are eager to create long-term partnerships and need stability to do this. If Chelsea want long-lasting success then they need a long-lasting manager.”