BOA unveil scarf in bid to raise funds for Team GB
A RED, white and blue scarf was last night unveiled by British Olympic chiefs as this summer’s must-have item for fans wanting to show their support for Team GB athletes.
The scarf (right), described as “an iconic momento of the London Games”, has been launched with a view to generating around £5m to fund the team’s efforts.
The British Olympic Association hope to sell at least one million scarves, retailing at £5 for a 50cm square “bandana” or £10 for a larger 90cm version – all profits will go directly towards funding British athletes.
“We would love it to be a massive success,” said BOA chief executive Andy Hunt. “Here is an item you can take to show you have gone out and supported the team. Imagine being in the velodrome the other night if all the people there had been waving a single item.”