John Lewis has banned employees from using their staff discounts on its Black Friday promotions online.
Although staff are allowed to make use of their partner discount – 12 per cent off electricals and 25 per cent on other goods – in store, they have been blocked from using it online.
The department store told This is Money that the move was designed to "deliver a good shopping experience for our customers" during today's bargain bonanza.
John Lewis is hoping Black Friday will supercharge its way towards Christmas, which managing director Andy Street hopes to "win" for the seventh year in a row.
Black Friday John Lewis Kingston pic.twitter.com/WqjBHQ0eGg
— Sue Lindenberg (@patlinberg) November 27, 2015
Stores are already looking busy for early on a Friday morning, although some of John Lewis' rivals such as Tesco have perhaps driven customers away.
Looking for the best bargains on Black Friday? Here's a round-up of what's on offer from retailers including Amazon, John Lewis, Tesco, Sainsbury and Currys PC World today.