Greek finance minister Yanis Varoufakis has built his reputation on a steadfast fight against tough austerity rules forced on his country.
Clearly he doesn’t hold with them at home either – judging by a lavish spread in the French magazine Paris Match, showing the economist at a piano in his living room and dining with his wife Danae Stratou on the roof terrace of his “love nest at the foot of the Acropolis”
As the photos started a storm of protest on Twitter, Varoufakis said he regretted the celebrity-style shoot.
“I wish that shoot had not taken place. I regret it,” he told Alpha TV, adding that he did “not agree with the aesthetic” of the pictures.
He wasn’t the only one.
Greek reporter Matine Stevis, who works for the Wall Street Journal, tweeted: “Not seen my Facebook timeline so angry.”
“White wine socialism under the Acropolis,” Yannis Koutsomitis added.
For the sake of PR, Varoufakis might have been helped by the inclusion of a shot of his kitchen. For all we know, it’s as spartan as the one not used by Ed Miliband’s nanny.