Tesco has become the latest subject to antivax protest, after it included a double vaccinated Santa in its latest Christmas advert.
Antivaxxers, those who have been against the Covid-19 vaccine rollout, took to Twitter to protest the advert, which pushed #BoycottTesco to trend on the social media platform.
GB News presenter Tonia Buxton tweeted: “#BoycottTesco Bad move. Take this ad down now.”
While some referred to the inclusion of a vaccinated Santa as reinforcing “medical apartheid”, others said the festive advert was an example of “fascism”.
The advert showed Santa holding up a smartphone with proof of double vaccination via the NHS app.
Meanwhile, other Twitter users more supportive of the UK’s immunisation drive praised the hashtag for making Tesco a less likely supermarket option for antivaxxers.
Tesco declined to comment.