ANALYST VIEWS CAN SUPERGROUP PUT PROBLEMS BEHIND IT AND DELIVER ON GROWTH?
AMISHA CHOHAN MERCHANT SECURITIES
The board needs to rebuild credibility with the market. The longevity of the brand is questionable. However, we believe the market has overreacted to the profit warning announcement in April 2012. The group has improved the infrastructure and personnel, which should enable growth for 2013.
JOHN STEVENSON PEEL HUNT
We believe execution risk remains high and, while we applaud the recent appointments to strengthen the management team we retain concerns over forecast delivery and visibility. After a long series of downgrades and profit warnings, we have little confidence in forecast deliverability.
WAYNE BROWN CANACCORD GENUITY
The group has suffered from growing pains with an increased reliance on discount channels and ordering problems within wholesale holding back growth. Despite these issues we have not wavered from the view that we believe in the brand but management have to convince it has a strategy it can deliver.