Absolute Radio founders launch new DJ-less station to promote British music
The founders of Absolute Radio have launched a new DJ-less national radio station featuring the voice of a popular sci-fi actor.
The Union Jack radio station, which promises to celebrate British artists, will go live at 11am today.
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The station is launching with a promise of “no irritating radio deejays and less interruptions”, but will feature the voice of Paul Darrows, who played Kerr Avon in Blake’s 7.
Union Jack promises to be a fully interactive national DAB+ station, available to stream live at unionjack.co.uk, via RadioPlayer and on an app.
Listeners will be in control of what the station plays, with tracks pushed up and down a playlist in a votes system.
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The station has been founded by co-chief executives Donnach O’Driscoll and Ian Walker, along with Clive Dickens. They also run local radio brand Jack FM.
Dickens said:
UK commercial national radio is over dominated by three companies and it’s time for a complete shake up. Our team has already created two of the most successful radio brands in the last ten years and we know all great things come along in threes.