Food delivery startup Gousto is hungry for growth, landing millions more cash from investors.
Unilever and Barclays are among the corporate investors ploughing a further £10m into the company which delivers fresh ingredients and recipes via subscription direct to people's doors.
LoveFilm entrepreneur Simon Calver's BGF Ventures, MMC Ventures and Angel CoFund are also funding the startup. All except Barclays are previous investors in the firm which rivals German startup HelloFresh.
"The additional funding will allow Gousto to accelerate our efforts to create the very best customer experience, and allow us to achieve our food waste mission," said Gousto founder Timo Boldt, who believes the recipe boxes can reduce the amount of food people throw away as well as making life easier.
It brings total funding for the four-year-old startup to £30m.