In a potential threat to the traditional English fry-up breakfast, new research suggests millennials are spurning bacon in favour of healthier alternatives.
A survey of breakfast eating habits has found more than 25 per cent of 18 to 24-year-olds have removed bacon from their first meal of the day.
As well as shunning bacon, scrambled is overtaking fried as the egg style of choice, although around 22 per cent of people still start their day with an egg.
The poll of 2,000 people across the age spectrum by kitchen appliance retailer and repairer, Glotech Repairs, also found that women were more likely to pick up breakfast on the way to work rather than eating before leaving the house. This led to over a quarter of women admitting to snacking throughout the morning.
However, even though women claimed to buy their breakfast during the commute more often than men, they managed to spend 55p less on breakfast foods than men do each week.
A bowl of cereal was found to still be the most common breakfast food of choice, with 59 per cent of people regularly choosing it. This was followed by toast, which had a 51 per cent following and porridge (35 per cent).
Too late to save our bacon?
The news that bacon is being spurned by millennials comes after a World Health Organization (WHO) report last November linked the consumption of processed meat such as sausages and bacon to cancer.
In January, the Agriculture and Health Development Board announced that while bacon sales have mostly recovered from the 17 per cent dip in the weeks following the WHO report, they still suffered a four per cent drop in sales in the three months after the report was released.
"There is a link between packaged meats like bacon which are cured and wrapped and bowel cancer which is why we ask people to avoid and reduce their consumption when possible," Ursula Philpot, dietitian and senior lecturer at Leeds Beckett University, said.
"We wouldn’t tell people to never eat bacon or sausages but to look at their consumption. If they’re eating it three or four times a week it might be worth reducing your intake but if it’s once a fortnight then it’s nothing to worry about."