Whisky investment platform WhiskyInvestDirect raises £1m through crowfunding

 
Kasmira Jefford
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The group plans to resurrect a historic 160-year-old Scotch brand, James Eadie (Source: Getty)
An online start-up that allows whisky-lovers to invest in premium bottles of the tipple said yesterday it has raised over its initial target of £1m on Angels Den, an angel-led crowdfunder.

WhiskyInvestDirect was set up by Paul Tustain, the founder of online gold trading platform BullionVault, and former Diageo commercial director Rupert Patrick to allow the Scotch industry to profit from maturing whisky, which has become a popular alternative investment.

The group said it aims to reach its maximum fundraising target of £2m by the end this month to help fund its expansion.

It also plans to build a “sizeable inventory of young whisky” and launch a number of brands itself, with plans to resurrect a historic 160-year-old Scotch brand, James Eadie.

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